Painting the perfect picture
May 23, 2010
Another entry to the reel of honour (#3, if anybody is counting!!)
This particular advert is a part of the ‘lets colour project’ and amidst the economic recession and continuous doom and gloom; Dulux show us a bright side. Really bright, over 120 colours!!
Take a look;
Award winning director Adam Berg shot this lovely ad over four weeks in Brazil, France, London and India. Every location is real and they remain transformed thanks to the Dulux product range.
The people in the film are not actors, they are local people who rolled up their sleeves to transform their community with colour.
In a time when all the hard work in an ad can be computer generated, this shows bravery in displaying real authenticity.
Really love it.
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