The advertising race
May 28, 2010
Car manufacturers are really pushing the envelope with their communications these days. Selling cars has never needed so much creativity.
BMW, on one hand, has always used entertaining, enthralling and sterling images to promote their brand and product; giving that prestigious personality the brand exudes.
This ad for their brand is no different;
Honda have done something similar with “Impossible Dream”
On the other hand, Nissan have really has to make an effort, promote their cars a little harder than before, instead of the auto jargon we are used to, they show another side to their brand, and it really works. They don’t advertise their brand like the bigger manufacturers, but their newest product, like the Qashqai
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