Stuck in your head

The topic of advertising jingles is one that usually causes a stir.

In 1970, advertising legend Hal Riney hired Paul Williams to write a song for Crocker Bank. From that decision, The Carpenters chart topping hit “We’ve only just begun” came to life. The idea of the jingle became just a tad more important to advertisers.

But what are they for? Well, Flagship are firm believers that a jingle shouldn’t just have you tapping your foot, it should have you singing that annoying tune, because let’s face it, they are annoying, they’re supposed to be. It creates brand awareness.

Case in point;

GO HARVEY GO, we could have put the video up, but we want you to keep reading.

or,

We hear people singing “123.ie just log on and save money” all the time, even when they don’t want to.

They are annoying, granted, but as much as they grind on you, they work.

Now consider

Would you sing that?

We hate the tune, we hate the ad, why show a guy singing your jingle with subtitles? LAZY.

But moreover, you may tap your foot but who’s gonna hum that tune, who’s gonna repeat it?

And don’t start us on the point of the ad. The out door was far more impressive;

More to the point.

We googled it.

Flagship