Haunted by the talentless

Ahoy.

Every Saturday night, in one reality show or another, we are smothered by talentless buffoons trying their very best to impress mogul Simon Cowell or Andrew Lloyd Webber, it can be painful, awkward and frustrating but the fact is it’s entertaining television that continues to pull huge ratings in and push advertising revenues up- so Flagship have no problem with that, in fact every now and then, we will watch a bit of Cowell.

The talentless I have referred to in the title though is the low grade, C/D list celebrities or personalities that have popped up in the latest television campaign from the likes of Cornetto or Mace convenience store.

Here’s journalist, “talent judge”, raconteur and moron Brendan O Connor advertising Mace.

Stand by for rant;

So, now we all are on the same page, may we ask, what the hell are Mace thinking? Why does this work?

If anything it can damage brand equity with people considered annoying by the general public. It boggles the mind of all at Flagship.

We are big advocates of a celebrity endorser, BUT, IT HAS TO FIT THE BRAND. We get it, Brendan O Connor is a grumpy man but likes the prices and convenience of Mace, however, we feel, if anything, affiliating your brand with Brendan O Connor does nothing.

Why not align synergistically with someone who can make it work; this works better- case in point.

Just saying.

Flagship