Taking Over

Working on a project at the moment where a page takeover has become an option to fit into the media startegy.

Takeover ad’s are becoming more prevalent particularly on major sites such as Youtube.

Are they too intrusive? Are they a trend or will the become a standard for media planners? What strategic goal do they accomplish within a media schedule?

There are many questions to be answered about these new type of advertisements  and these will be answered with time and experience but whats stands out is that if the right market is being targeted; these kinds of new communications can resonate and create brand awareness as well as increasing traffic.  Why? Because this form of communication will target the market where they are most active and interested.

Here’s an example:

Lego for Adults.

Lego; the kids favourite and adults secret guilty pleasure.

There hasn’t been any marketing campaigns focused on adults and maybe that’s because Lego still sees their little building block as a young person’s endeavor.

The reality however, is that there are probably as many adults playing with these wondrous blocks as children.

Some clever planner realised this and pushed this campaign.